I’m Emma, co-founder of , stylist and author. That’s a lot of hats to wear, but I’ve been interior design obsessed pretty much my whole life so it’s no surprise to anyone that knows me that I’m this immersed in the design world.
I studied Business at University and majored in marketing. After finishing uni in the middle of the 2008 GFC marketing jobs were scarce so I kept working as a nanny and in retail with Oroton. I learnt all I could at Oroton about visual merchandising – my love of arranging pretty things in store lead to looking for jobs in interior design and was lucky enough to score a job as an Online Stylist for a high end interiors firm on Sydney’s North Shore. That job saw me assisting with interior design jobs and also selecting products for the online store where we sold boutique furniture and homewares. From there I wanted to expand my styling skills and started working for one of Sydney’s largest Property Styling companies. We were styling up to four homes a day!
While I was working in my first job, many of my friends were moving out of home or buying their first property and coming to me for advice about how to decorate their homes. Before I knew it, I’d created a website and figured if there was enough demand in a capital city, surely those in remote or rural areas of Australia (or even busy professionals in metro areas) would be in need of an interior decorating service too so I launched my e-decorating service. This has ‘virtually’ taken me across the country decorating all sorts of homes from sheep and cattle stations, inner city apartments, family homes in leafy suburbs and even a few retail stores and commercial offices. I also host workshops in small country towns up and down the East Coast, teaching homeowners the principles of decorating. I always leave feeling so overwhelmed with positive vibes and have managed to make a number of new friends from these workshops.
In 2013 I met fellow interior nerd Sonya Pala of while I was hosting a shopping tour of Sydney’s Northern Beaches. Sonya sat next to me on the tour bus and we got chatting about workshops I was hosting in rural towns and our shared love of interiors. Many coffee meetings later we’d dreamed up an online school teaching homeowners the principles of decorating and how to realistically achieve a beautifully decorated home. We got to work and in September 2015, launched . You can read more about that over .
In March this year I published my first book HOME – a timeless classic suitable for any coffee table or bookshelf. The book is based on the workshops I run across Australia and can be purchased over on the book page. It’s a rather pretty book if I may say so myself.
- Donkey lover
- Book worm
- Instagram addict
- Wanna be florist
- Never packs lightly
- Hoarder of candles
- Amateur crystal collector
I strive to make my life as beautiful as it can be so when I’m not working I’m flower arranging, playing with my puppy dog Alfie, eating way too much chocolate, buying more stationery than I need, and hoarding candles and coffee table books. I also enjoy escaping to my parents property in the Hunter Valley when I can, to spend time with my four donkeys – Alice, Hazel, Will and Toby. Check out my for pics of my fluffy friends.
I’m an ideas person who likes to suggest rather than do. I certainly don’t tell people I know their home better than they do. I wanted to create a more relaxed and casual service than hiring a decorator who does everything with little personalisation for the client.
I am a regular contributor to publications such as (trends and video series), (home tours, columnist), (trends), (trends, blog posts), (home tours, trends), (styling and trends) and many more.
If you’re interested in working with me to help bring your home to life and create a space you and your family can truly feel at home with or you’d just like to say hello, please me at.
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